The ﬁrst book to examine the economic and social pressures on both parents and children in Britain today. It includes the ﬁrst poverty line for children to be drawn up and agreed by mothers from all walks of life. Uniquely, children speak for themselves about how they cope with pressures to spend, including peer pressure to conform. Parents explain the strategies they deploy to deal with their children’s demands, and pressures from the media, the advertising industry and school are also examined. Family Fortunes is an original contribution to debates on poverty and relative deprivation, the meaning of participation in society and the realities of social exclusion.